Calling all loyal Fazoli’s fans — if you love convenient, fresh, Italian cuisine on budget, now there’s an app for you!
We felt it was time to kick it up a notch when it comes to eating on the go.
Recently, we rolled out our very first app-based loyalty program. Fans who download the app and sign up for Fazoli’s Rewards* will get a free Baked Spaghetti. On top of that, users who frequent Fazoli’s restaurants will receive a $5 coupon for every 50 points earned, with one point earned for each dollar spent.
But, that’s not all! The new Fazoli’s app also allows users to find their nearest restaurant, as well as place and pay for an online order for pick up in-restaurant.
Here’s what Fazoli’s CEO Carl Howard had to say about this exciting time for the brand:
“We are thrilled to announce the launch of our first mobile loyalty app to provide our guests with even greater convenience when eating out. At Fazoli’s, we’re constantly looking for ways to elevate the brand experience, and this new technology will not only reward Fazoli’s fans and entice them to keep coming back for more, but will also drive long-term profitability for our franchisees.”
Since the app has gone live, Fazoli’s has seen a customer participation rate growth of 20% each week, with a conversion rate of nearly 60% usage. Launching this app-based loyalty program affords us the opportunity to personalize offers and engage more meaningfully with loyal guests across multiple markets. We even have plans in place to add additional functionality including gift card purchasing and sharing. Stay tuned!