Blog
Top Customer Service Tips for Franchisees
Here at Fazoli’s we place a tremendous emphasis on “togetherness,” and strive to provide a comfortable, convenient family atmosphere for each and every customer. Offering high quality, fast casual Italian food that brings families and friends together is what we’re all about.
That being said, it’s easy to understand why customer service is at the top of our list of priorities when considering the overall impact of the Fazoli’s experience. Our customers consist of devoted Fazoli’s guests, who appreciate being treated like a family, in a comfortable and inviting setting. Here are some of the ways that our franchisees tap into their customer service expertise to make sure we never disappoint.
Tip #1: Put yourself in the customer’s shoes.
As a franchise owner, particularly as part of a restaurant brand, of course you should make sure both you and your staff have a chance to sample the food, but it doesn’t stop there. Think about the customer experience in it’s entirety. From the signs they see pulling into the parking lot, to the landscaping of the lot and storefront itself, and all the way through those front doors, what do you notice? What are your first impressions? Whatever stands out to you as a franchise owner will stand out to the customer as well: the good and the bad.
Tip #2: Use customer feedback to your advantage.
Don’t let customer comments go unnoticed, even those that may not be so flattering. Look at customer complaints as an opportunity to grow your business. If one customer has had a particular experience, chances are there are others who have felt similarly. Learning from that one customer’s comment can help you improve your business for many more.
Tip #3: Use social media to connect with your audience.
In today’s digital age, if you’re not active on social media does your business really exist to the customer? Some might argue no. Any digital marketing expert will tell you that current and potential customers love to see businesses that own their social media presence and interact with their followers. Aside from being a great place to share company news and stay up-to-date on what’s going on in the industry, being on sites like Facebook and Yelp also allow business owners the unique opportunity to be present where more customer comments and reviews are being made.
Tip #4: Revolve your business around the customer.
No matter which way you slice it, your customers are the bread and butter of your business. Without their loyalty, your business would never succeed. That’s why you should always be thinking about the customer in every decision you make. Consider how new changes will affect them, for better or for worse.
Here at Fazoli’s, we know what it means to provide high quality customer service that drives a successful business. If you’re looking for a franchise that can guide you every step of the way and help steer you in the right direction when it comes time to make tricky decisions pertaining to your customers, choosing Fazoli’s is a win-win.
To learn more about our current franchise opportunities, contact Sam Nelson at 1-800-446-4368 or fill out our information request form online.